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Matt Newell's avatar

I've asked Devin LaSarre (Invariant) this question, but I'm curious to hear your perspective too:

I can't think of many other products which we buy repeatedly, with only small variations like flavour, where the standard way to buy is regular delivery from online. I guess coffee and razor blades are the two closest examples, but in both cases it's really a premium option. I can't think of a product where it's the cheapest option. That's because the supermarket model has proven itself to be by far the cheapest way of getting this type of good to the consumer. What makes the economics nicotine pouches SO different that they will be the only product of this sort where the cheapest way to buy is regular online deliveries?

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